Driver more customers to you website
The internet is the fastest growing marketing medium today, simply because most of your prospects spend more time online than reading a newspaper/magazine, watching TV or other media. It makes infinite more sense to invest in online marketing today as it’s cheap and hits your prospects directly.
Target your customers
If targeted correctly and the message crafted aptly, email-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month.
Keep users engaged online
1. Send regular Newsletters informing customers of any news and offers.
2. Round the clock marketing: With an email the audience can understand your offering even when you are out of office.
3. Interactive: You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.